Well-known shoe enterprises announced their entry into China! Nike OEM's revenue drops
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NIKE and other OEM factories Shenzhou International
Last year, income fell by 10%
Recently, Shenzhou International announced its performance in 2023, and its revenue fell by 10% year-on-year to 25 billion yuan.
Among them, due to the destocking of European and American sports brand customers, the sales volume decreased by 14% to 15% year-on-year, the unit price of US dollar increased by 1% year-on-year, and the unit price of RMB increased by 5% year-on-year.
By brand, the revenue share of European and American sports brands Nike, adidas and Puma decreased by 11%, 24% and 28% respectively.
Uniqlo's retail performance was relatively good, and its revenue proportion increased by 3% year-on-year.
After two years of development, lululemon's business accounted for 2% of its revenue, contributing 80 million US dollars.
The revenue of domestic brands such as Anta and Li Ning accounted for about 11%, up about 2% year-on-year.
By category, the sales of sports products decreased by 13.6% year-on-year last year, accounting for about 72.2% of the total sales. Sales of leisure products decreased by 1.4% year-on-year, accounting for about 22.7% of total sales. The sales of underwear products increased by 30.2% year-on-year, accounting for 4.3% of the total sales.
By region, China's income increased by 1% year-on-year, which was better than other regions. The income of Europe and America decreased by 19% and 20% year-on-year, respectively, and the total income contribution decreased by 4%.
Well-known footwear brands enter China.
On March 27th, Manolo Blahnik, a British luxury footwear brand, cooperated with Hong Kong Blue Bell Group to set up a joint venture in Hong Kong, with the goal of further expanding the brand to China and Hong Kong market.
As part of the expansion plan, Manolo Blahnik's first store in Hong Kong has appeared in Liyuan Shopping Center, designed by Nick Leith-Smith Architecture and Design.
Comprehensive source: multiple media
Photo: Manolo Blahnik official website
In addition, the brand plans to open two more Hong Kong boutiques later this year, one of which is located in Pacific Place Shopping Center in Hong Kong.
This cooperation indicates that Manolo Blahnik has strengthened its distribution in China market, and further consolidated its position in the high-end footwear market in Asia by setting up a store in Hong Kong, an important position of luxury consumption.
Putian shoes and clothing science and technology industrial park to speed up the construction.
The reporter recently learned that the Donghai Shoes and Clothing Science and Technology Industrial Park in Chengxiang District, Putian City, Fujian Province has accelerated the construction progress. At present, the main building of 15 buildings has been capped, and other buildings are accelerating the main construction. It is expected that all the main structures will be capped in May.
Donghai Shoes and Clothing Science and Technology Industrial Park is one of the "Six Parks and Hundred Billions" projects in Chengxiang District.
The local shoes and clothing industry accounts for a high proportion and there are a large number of small and medium-sized enterprises. There are about 160 shoes and clothing enterprises in the town, including 34 regulated enterprises, with an annual output value of over 6 billion yuan. At the same time, there are hundreds of family-style workshop shoe materials processing enterprises with an annual output value of more than 5 million yuan, initially forming a complete industrial chain such as webbing and uppers.
In order to strengthen the industrial chain of shoes and clothing technology, Chengxiang District has planned 504 mu of land in the East China Sea industrial concentration area, with an investment of 4 billion yuan. The content of this article comes from the internet, and the copyright belongs to the original author!
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