It's done! Running shoes giants have reached cooperation with dealers in Gulf countries and Southeast Asia!

Recently, according to media reports, Allbirds Inc (NASDAQ: BIRD) is a global lifestyle brand, which uses natural materials to innovate and produce better footwear and clothing products in a better way, and has signed final agreements with dealers in Gulf countries and Southeast Asia.

Earlier this month, following similar deals in Canada and South Korea last year, the brand announced the establishment of a partnership in Australasia and Japan.

Primer Group will distribute Allbirds products in Malaysia, Singapore, Indonesia and the Philippines. Other brands distributed by Primer Group include Columbia, Birkenstock and The North Face.

Annie Mitchell, chief financial officer of Allbirds, said, "We are very happy to expand our international business with industry-leading distributors. Adding these new areas through our distributor model will enable us to use the local knowledge and expertise of these distributors to build brand awareness and sales. These agreements highlight the continuous progress we have made in the strategic transformation from a direct market-oriented model to a third-party distributor model in key international regions. "

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